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Special K Cereals

Special K Cereal Range

Original
Red Berries
Chocolate and Strawberry
Oats and Honey
Fruit and Nut
Creamy Berry Crunch
Peach and Apricot
Yoghurty
Strawberry clusters
Honey clusters

Crisp, toasted wheat and rice flakes with that delicious malty taste

INGREDIENTS

Rice, Wheat (Wholewheat, Wheat Flour), Sugar, Wheat Gluten, Skimmed Milk Powder, Defatted Wheatgerm, Salt, Barley Malt Flavouring, Vitamin D, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Wheat and Barley.

Suitable for vegetarians, Halal.
Not Kosher.

NUTRITION

Energy	1606 kJ 379 kcal	733 kJ 173 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	14 g	9 g
CARBOHYDRATE	76 g	29 g
of which are sugars	17 g	11 g
starch	59 g	18 g
FAT	1.5 g	2.5 g
of which saturates	0.5 g	1.5 g
FIBRE	2.5g	0.8 g
SODIUM	0.45g	0.2 g
SALT	1.15g	0.5 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN D	8.3 μg	(167)	2.5μg	(50)
VITAMIN C	134 mg	(167)	42mg	(52)
THIAMIN B1	1.8 mg	(167)	0.6mg	(55)
RIBOFLAVIN (B2)	2.3 mg	(167)	1mg	(72)
NIACIN	26.7 mg	(167)	8.2mg	(51)
VITAMIN B6	2.3 mg	(167)	0.8 mg	(56)
FOLIC ACID	334 µg	(167)	108 µg	(54)
VITAMIN B12	4.2 µg	(167)	1.8 µg	(71)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	11.6mg	(83)	3.5mg	(25)

	Level per Serving	%GDA	GDA
Calorie	114	6	2000
Sugar g	5	6	90
Fat	0.5	<1	70
Saturates	0.2	<1	20
Salt	0.3	6	6

INGREDIENTS

Rice, Sugar, Wheat (Wholewheat, Wheat Flour), Wheat Gluten, Freeze Dried Fruits (5%){Raspberry, Strawberry, Cherry}, Skimmed Milk Powder, Defatted Wheatgerm, Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin D, Vitamin B12.

Allergy Information
Contains Milk, Wheat and Barley.

Suitable for vegetarians, Halal.
Not Kosher.

NUTRITION

Energy	1610 kJ 380 kcal	734 kJ 173 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	13 g	8 g
CARBOHYDRATE	77 g	29 g
of which are sugars	23 g	13 g
starch	54 g	16 g
FAT	1.5 g	2.5 g
of which saturates	0.5 g	1.5 g
FIBRE	3	0.9 g
SODIUM	0.4g	0.2 g
SALT	1g	0.45 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN D	7.5 µg	(149)	2.3 μg	(45)
VITAMIN C	119 mg	(149)	37 mg	(46)
THIAMIN (B1)	1.6 mg	(149)	0.5 mg	(49)
RIBOFLAVIN (B2)	2.1 mg	(149)	0.9 mg	(67)
NIACIN	23.8 mg	(149)	7.4 mg	(46)
VITAMIN B6	2.1 mg	(149)	0.7 mg	(50)
FOLIC ACID	298 mg	(149)	98 µg	(49)
VITAMIN B12	3.7 µg	(149)	1.6 µg	(65)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	10.4 mg	(74)	3.1 mg	(22)

	Level per Serving	%GDA	GDA
Calorie	114	6	2000
Sugar g	7	8	90
Fat	0.5	<1	70
Saturates	0.2	<1	20
Salt	0.3	5	6

INGREDIENTS

Rice, Sugar, Wheat (Wholewheat, Wheat Flour), Wheat Gluten, Chocolate (5%)(Cocoa Mass, Dextrose, Sugar, Cocoa Butter, Emulsifier {Soy Lecithin}, Flavouring), Freeze Dried Strawberry (3%), Skimmed Milk Powder, Defatted Wheatgerm, Salt, Barley Malt Flavouring, Glazing Agent (Gum Arabic), Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Soy, Wheat and Barley.

Suitable for vegetarians.
Not Halal, Not Kosher.

NUTRITION

Energy	1631 kJ 385 kcal	740 kJ*175 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	12 g	8 g
CARBOHYDRATE	76 g	29 g
of which are sugars	24 g	13 g
starch	52 g	16 g
FAT	3 g	3* g
of which saturates	1 g	1.5 g
FIBRE	3	0.9 g
SODIUM	0.35 g	0.15 g
SALT	0.9 g	0.4 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN C	123 mg	(154)	38 mg	(48)
THIAMIN (B1)	1.7 mg	(154)	0.6 mg	(51)
RIBOFLAVIN (B2)	2.2 mg	(154)	1 mg	(68)
NIACIN	24.6 mg	(154)	7.5 mg	(47)
VITAMIN B6	2.2 mg	(154)	0.7 mg	(52)
FOLIC ACID	308 µg	(154)	100 µg	(50)
VITAMIN B12	3.9 µg	(154)	1.7 µg	(67)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	10.6 mg	(76)	3.2 mg	(23)

	Level per Serving	%GDA	GDA
Calorie	116	6	2000
Sugar g	7	8	90
Fat	0.9	1	70
Saturates	0.3	2	20
Salt	0.3	5	6

INGREDIENTS

Rice, Sugar, Wheat(Whole Wheat, Wheat Flour), Whole Oats(13%), Wheat Gluten, Honey Coated Oats(5%)(Oats, Honey, Sugar), Cereal Crispies(Oat Flour, Wheat Flour, Sugar, Salt), Honey(2%), Skimmed Milk Powder, Defatted Wheatgerm, Puffed Brown Rice, Salt, Barley Malt Flavouring, Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Wheat, Oats and Barley.

Suitable for vegetarians, Halal.
Not Kosher.

NUTRITION

Energy	1604 kJ 379 kcal	732 kJ* 173 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	11 g	8 g
CARBOHYDRATE	76 g	29 g
of which are sugars	20 g	12 g
starch	56 g	17 g
FAT	2.5 g	3 g
of which saturates	0.5 g	1.5 g
FIBRE	4 g	1 g
SODIUM	0.3 g	0.15 g
SALT	0.75 g	0.35 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN C	78 mg	(98)	25 mg	(31)
THIAMIN (B1)	1.1 mg	(98)	0.4 mg	(34)
RIBOFLAVIN (B2)	1.4 mg	(98)	0.7 mg	(52)
NIACIN	15.7 mg	(98)	4.8 mg	(30)
VITAMIN B6	1.4 mg	(98)	0.5 mg	(35)
FOLIC ACID	196 µg	(98)	66 µg	(33)
VITAMIN B12	2.5 µg	(98)	1.3 µg	(50)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	6.9 mg	(49)	2.1 mg	(15)

	Level per Serving	%GDA	GDA
Calorie	114	6	2000
Sugar g	6	7	90
Fat	0.8	1	70
Saturates	0.2	<1	20
Salt	0.2	4	6

INGREDIENTS

Rice, Dried Fruit(19%)(Raisins, Apple, Cranberry Fruit Pieces{Cranberries, Sugar, Glycerine, Citric Acid}), Sugar, Wheat (Wholewheat, Wheat Flour), Wheat Gluten, Cereal Nut Clusters(6%)(Crisp Cereal Piece{Rice Flour, Wheat Flour, Sugar, Calcium Carbonate, Malted Barley, Emulsifier[Soy Lecithin]}, Hazelnuts, Sugar, Coated Oat Flakes{Oats, Sugar, Vegetable Oil, Molasses, Barley Malt Extract, Flavouring, Antioxidant[Ascorbic Acid]}, Glucose Syrup, Vegetable Oil, Flavouring, Starch, Antioxidant{Mixed Tocopherols}), Defatted Wheatgerm, Dried Skimmed Milk, Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Nuts, Milk, Soy, Wheat, Oats and Barley.

Suitable for vegetarians, Halal.
Not Kosher.

NUTRITION

Energy	1609 kJ 380 kcal	895 kJ* 211 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	12 g	9 g
CARBOHYDRATE	76 g	36 g
of which are sugars	33 g	19 g
starch	43 g	17 g
FAT	2.5 g	3* g
of which saturates	0.4 g	1.5 g
FIBRE	2.5 g	1 g
SODIUM	0.3 g	0.2 g
SALT	0.75 g	0.45 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN C	90 mg	(112)	37 mg	(46)
THIAMIN B1	1.2 mg	(112)	0.6 mg	(50)
RIBOFLAVIN (B2)	1.6 mg	(112)	0.9 mg	(67)
NIACIN	17.9 mg	(112)	7.4 mg	(46)
VITAMIN B6	1.6 µg	(112)	0.7 mg	(50)
FOLIC ACID	224 µg	(112)	98 µg	(49)
VITAMIN B12	2.8 µg	(112)	1.6 µg	(65)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	7.8 mg	(56)	3.2 mg	(23)

	Level per Serving	%GDA	GDA
Calorie	152	8	2000
Sugar g	13	15	90
Fat	1	1	70
Saturates	0.2	<1	20
Salt	0.3	5	6

INGREDIENTS

Rice, Wheat (Wholewheat, Wheat Flour), Sugar, Vanilla Flavour Clusters(10%)(Cereals {Oats, Rice, Wheat}, Sugar, Vegetable Oil, Milk Whey Powder, Wheat Flour, Glucose Syrup, Wheat Gluten, Skimmed Milk Powder, Defatted Wheatgerm, Barley Malt Extract, Salt, Starch, Emulsifier {Soy Lecithin}, Glazing Agent {Gum Arabic}, Flavourings, Honey), Wheat Gluten, Skimmed Milk Powder, Defatted Wheatgerm, Freeze Dried Fruit(3%)(Cranberry, Raspberry), Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Soy, Wheat, Oats, and Barley.

Suitable for vegetarians.
Not Halal, Not Kosher.

NUTRITION

Energy	1644 kJ 388 kcal	744 kJ* 175 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	12 g	8 g
CARBOHYDRATE	77 g	29 g
of which are sugars	23 g	13 g
starch	54 g	16 g
FAT	3 g	3* g
of which saturates	1.5 g	2.0 g
FIBRE	2.5 g	0.8 g
SODIUM	0.35 g	0.15 g
SALT	0.9 g	0.4 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN C	118 mg	(147)	37 mg	(46)
THIAMIN B1	1.6 mg	(147)	0.5 mg	(49)
RIBOFLAVIN (B2)	2.1 mg	(147)	0.9 mg	(66)
NIACIN	23.5 mg	(147)	7.2 mg	(45)
VITAMIN B6	2.1 mg	(147)	0.7 mg	(50)
FOLIC ACID	294 µg	(147)	96 µg	(48)
VITAMIN B12	3.7 µg	(147)	1.6 µg	(65)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	10.2 mg	(73)	3.1 mg	(22)

	Level per Serving	%GDA	GDA
Calorie	116	6	2000
Sugar g	7	8	90
Fat	0.9	1	70
Saturates	0.5	2	20
Salt	0.3	5	6

INGREDIENTS

Rice, Sugar, Wheat (Wholewheat, Wheat Flour), Wheat Gluten, Sweetened Freeze Dried Fruit (5.5%)(Peach, Apricot, Sugar), Skimmed Milk Powder, Defatted Wheatgerm, Salt, Barley Malt Flavouring, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin D, Vitamin B12.

Allergy Information
Contains Milk, Wheat and Barley.

Suitable for vegetarians
Not Halal, Not Kosher.

NUTRITION

Energy	1623 kJ 383 kcal	738 kJ* 174 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	13 g	9 g
CARBOHYDRATE	78 g	29 g
of which are sugars	24 g	13 g
starch	54 g	16 g
FAT	1.5 g	2.5* g
of which saturates	0.5 g	1.5 g
FIBRE	2.5 g	0.8 g
SODIUM	0.4 g	0.2 g
SALT	1 g	0.45 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN D	7.4 µg	(147)	2.2 μg	(44)
VITAMIN C	118 mg	(147)	37 mg	(46)
THIAMIN B1	1.6 mg	(147)	0.5 mg	(49)
RIBOFLAVIN (B2)	2.4 mg	(147)	0.9 mg	(66)
NIACIN	23.5 mg	(147)	7.2 mg	(45)
VITAMIN B6	2.1 mg	(147)	0.7 mg	(50)
FOLIC ACID	294 µg	(147)	96 µg	(48)
VITAMIN B12	3.7 µg	(147)	1.6 µg	(65)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	10.2 mg	(73)	3.1 mg	(22)

	Level per Serving	%GDA	GDA
Calorie	115	6	2000
Sugar g	7	8	90
Fat	0.5	<1	70
Saturates	0.2	<1	20
Salt	0.3	5	6

INGREDIENTS

Rice, Sugar, Wheat (Wholewheat, Wheat Flour), Wheat Gluten, Skimmed Milk Powder, Defatted Wheatgerm, Salt, Vegetable Oil, Starch, Yoghurt Powder, Barley Malt Flavouring, Lactose (from milk), Milk Whey Powder, Glazing Agent (Gum Arabic), Emulsifier (Soy Lecithin), Citric Acid, Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Soy, Wheat and Barley.

Suitable for vegetarians.
Not Halal, Not Kosher.

NUTRITION

Energy	1644 kJ 388 kcal	744 kJ* 175 kcal
	Typical value Per 100g	per 30g serving with 125ml of semi skimmed milk
PROTEIN	13 g	8 g
CARBOHYDRATE	76 g	29 g
of which are sugars	23 g	13 g
starch	53 g	16 g
FAT	3 g	3* g
of which saturates	1.5 g	2 g
FIBRE	2.5 g	0.8 g
SODIUM	0.4 g	0.2 g
SALT	1 g	0.45 g

Vitamins
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
VITAMIN C	123 mg	(154)	38 mg	(48)
THIAMIN (B1)	1.7 mg	(154)	0.6 mg	(51)
RIBOFLAVIN (B2)	2.2 mg	(154)	1 mg	(68)
NIACIN	24.6 mg	(154)	7.5 mg	(47)
VITAMIN B6	2.2 mg	(154)	0.7 mg	(52)
FOLIC ACID	308 µg	(154)	100 µg	(50)
VITAMIN B12	3.9 µg	(154)	1.7 µg	(67)

Minerals
	Typical value Per 100g	(%RDA)	per 30g serving with 125ml of semi skimmed milk	(%RDA)
IRON	10.6 mg	(76)	3.2 mg	(23)

	Level per Serving	%GDA	GDA
Calorie	116	6	2000
Sugar g	7	8	90
Fat	0.9	1	70
Saturates	0.5	2	20
Salt	0.3	5	6

INGREDIENTS

Cereals(Rice, Whole Wheat, Whole Barley, Oat Flour, Wheat Flour, Maize Flour), Glucose Syrup, Strawberry Flavoured Pieces(5.5%)(Fructose-Glucose Syrup, Humectant(Glycerol), Strawberry Puree from Concentrate, Sugar, Wheat Fibre, Vegetable Oil, Rice Starch, Gelling Agent{Pectin}, Malic Acid, Citric Acid, Vegetable Extracts{Pumpkin, Carrot}, Flavouring), Honey, Wheat Gluten, Barley Malt Flavouring, Skimmed Milk Powder, Vegetable Oil, Defatted Wheatgerm, Salt, Dextrose, Emulsifier(Sunflower Lecithin), Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Wheat, Oats and Barley.

Suitable for vegetarians.
Not Kosher, Not Kosher

NUTRITION

Energy	1648 kJ 389 kcal	993 kJ* 234 kcal
	Typical value Per 100g	per 45g serving with125ml of Semi-skimmed milk
PROTEIN	9 g	8 g
CARBOHYDRATE	80 g	42 g
of which are sugars	23 g	16 g
starch	56 g	25 g
FAT	3 g	3.5* g
of which saturates	0.6 g	1.5 g
FIBRE	3.5 g	1.5 g
SODIUM	0.23 g	0.16 g
SALT	0.59 g	0.41 g

Vitamins
	Typical value Per 100g	(%RDA)	per 45g serving with125ml of Semi-skimmed milk	(%RDA)
THIAMIN (B1)	1.2 mg	(110)	0.6 mg	(54)
RIBOFLAVIN (B2)	1.5 mg	(110)	1 mg	(72)
NIACIN	17.6 mg	(110)	8 mg	(50)
VITAMIN B6	1.5 mg	(110)	0.8 mg	(55)
FOLIC ACID	220 µg	(110)	106 µg	(53)
VITAMIN B12	2.8 µg	(110)	1.8 µg	(70)

Minerals
	Typical value Per 100g	(%RDA)	per 45g serving with125ml of Semi-skimmed milk	(%RDA)
IRON	7.7 mg	(55)	3.5 mg	(25)

	Level per Serving	%GDA	GDA
Calorie	175	9	2000
Sugar g	10	12	90
Fat	1.5	2	70
Saturates	0.3	1	20
Salt	0.27	4	6

INGREDIENTS

Cereals(Rice, Whole Wheat, Whole Barley, Oat Flour, Wheat Flour, Maize Flour), Glucose Syrup, Honey Flavoured Pieces(5.5%)(Fructose-Glucose Syrup, Honey, Pear Puree from Concentrate, Humectant{Glycerol}, Wheat Fibre, Sugar, Vegetable Oil, Rice Starch, Gelling Agent{Pectin}, Lactic Acid, Flavouring, Antioxidant{Ascorbic Acid}), Honey(3.5%), Wheat Gluten, Barley Malt Flavouring, Skimmed Milk Powder, Vegetable Oil, Defatted Wheatgerm, Salt, Dextrose, Emulsifier(Sunflower Lecithin), Vitamin C, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

Allergy Information
Contains Milk, Wheat, Oats and Barley.

Suitable for vegetarians.
Not Kosher, Not Kosher

NUTRITION

Energy	1648 kJ 389 kcal	993 kJ* 234 kcal
	Typical value Per 100g	per 45g serving with125ml of Semi-skimmed milk
PROTEIN	9 g	8 g
CARBOHYDRATE	80 g	42 g
of which are sugars	24 g	17 g
starch	55 g	25 g
FAT	3 g	3.5* g
of which saturates	0.6 g	1.5 g
FIBRE	3.5 g	1.5 g
SODIUM	0.23 g	0.16 g
SALT	0.59 g	0.41 g

Vitamins
	Typical value Per 100g	(%RDA)	per 45g serving with125ml of Semi-skimmed milk	(%RDA)
THIAMIN (B1)	1.2 mg	(110)	0.6 mg	(54)
RIBOFLAVIN (B2)	1.5 mg	(110)	1 mg	(72)
NIACIN	17.6 mg	(110)	8 mg	(50)
VITAMIN B6	1.5 mg	(110)	0.8 mg	(55)
FOLIC ACID	220 µg	(110)	106 µg	(53)
VITAMIN B12	2.8 µg	(110)	1.8 µg	(70)

Minerals
	Typical value Per 100g	(%RDA)	per 45g serving with125ml of Semi-skimmed milk	(%RDA)
IRON	7.7 mg	(55)	3.5 mg	(25)

	Level per Serving	%GDA	GDA
Calorie	175	9	2000
Sugar g	11	12	90
Fat	1.5	2	70
Saturates	0.3	1	20
Salt	0.27	4	6

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You are responsible for maintaining the confidentiality of your password and account and any activities that occur under your account. My Special K shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password or account.

7. Buddies
By accepting these terms and condition you agree to opt into the My Special K ‘Buddies’ directory. Where your user name and plan type will be displayed for other on the My Special K Personal Plan to view. At any time a consusumer can opt out of the public Buddy directory by updating their prefernces in the ‘My Profile’ tab.

8. Law, Jurisdiction and Language
Any matter that arises out of your use of this Website (including any contract entered between you and us through the Website) shall be governed by English law and subject to the exclusive jurisdiction of the courts of England and Wales. All contracts shall be concluded in English.

9. Ownership and rights
The trademarks, logos, and service marks (collectively the "Trademarks") displayed on the Site, are registered and unregistered Trademarks of Kellogg's and others. Nothing contained on the Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Trademark displayed on the Site without the written permission of Kellogg's or such third party that may own the Trademarks displayed on the Site.Your misuse of the Trademarks displayed on the Site, or any other content on the Site, except as provided in these Terms and Conditions, is strictly prohibited. You are also advised that Kellogg's will aggressively enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution.

10. Copyright
You should assume that everything you see or read on the Site is copyrighted unless otherwise noted and may not be used except as provided in these Terms and Conditions or in the text on the Site without the written permission of Kellogg's. Kellogg's neither warrants nor represents that your use of materials displayed on the Site will not infringe rights of third parties not owned by or affiliated with Kellogg's.

11. Review of Terms and conditions
Kellogg's may at any time revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions to which you are bound.

Kellogg Company recognises its obligation to its customers, community and online visitors to adhere to the highest standards of decency, fairness, and integrity in all its operations. Likewise, we're dedicated to the fundamentals of protecting consumer privacy on the Internet.

Gathering and use of information

Kellogg only collects personal information from our visitors on a voluntary basis. We don't require this information to obtain access to any of our sites. Personal information received from any visitor will only be used for the removal of abuses and internal Kellogg purposes. It will not be sold or provided to third parties, without your prior consent.

By entering the website, users are agreeing that any posts, blog or communication made will be legal, decent and honest and in no way defamatory, illegal or offensive. Kellogg reserves the right to remove any communications that are deemed to be violating these terms and have the right to block any violating users from the site.

In communicating with children, Kellogg is especially mindful of the need to protect their personal privacy. It is for this reason that we will ask for confirmation of date of birth at the point of registering for any promotion on the website. Information from any users who are under 16 cannot be held in our database and so those under 16 will not be able to register. We include several notices asking children to get parental permission before providing any personal information. Personal information may include name, address, email address, age, etc.

We may also occasionally ask, on a voluntary basis and with parental permission if appropriate, for personal information for our internal use, such as marketing and research. We'll maintain your privacy and will not sell or provide this information to third parties. Only those who ask to be added to our updates list or who ask for information from us will receive email communications from us.
We offer an "opt-out" feature that allows you to remove your email address from our files at any time. You can always re-enter.

Visitors to the site posting a comment / blog or any onsite communication website will be legal, decent and honest and in no way defamatory, illegal or offensive. We would also therefore reserve the right to remove any such posts and potentially remove any users making such posts from the site.

Cookies

Kellogg may use "cookie" technology to obtain non-personal information from its online visitors. The cookie tracks the total number of visitors to our sites in an aggregate form (you're one of a group and your information is not singled out). We don't extract personal information in this process nor do we provide this information to third parties. We also do not contact you. Cookies allow us to update and improve our sites.

Links

Kellogg websites may contain "links" to other sites and we make every effort to only link to sites that share our high standards of decency, fairness, and integrity. We try our best to ensure that these links are safe for children. However, children should always check with a parent/guardian or adult before linking to any new sites.

Security

Kellogg has taken steps to make all information received from our online visitors as secure as possible against unauthorised access and use. All information is protected by our security measures, which are periodically reviewed.

Summary

Kellogg approaches our communications on the Internet with the same respect for, and commitment to, individual privacy rights, concern, and respect for the different sensibilities of our child consumers. We support active self-regulation of this new environment to ensure that responsible marketers can maintain the right to use all communication media to interact with its consumers.

As the Internet evolves, our policy will evolve with it. Please check back periodically to see changes and additions.

If you have any questions about Kellogg online privacy policies or procedures, please contact us. Our Consumer Services Team are prepared to address any concerns you may have about the privacy, safety and appropriateness of any material you see on our website or any of our brand sites.

Any information you provide through or in connection with this Site will be treated as non-confidential and non-proprietary. Anything you transmit or post becomes the property of Kellogg's or its affiliates who are free to use the information for any purpose.

You agree that no submissions provided by you to the Site will violate any right of any third party, including, without limitation copyright, trade mark, privacy or other personal or proprietary right(s). You are and shall remain solely responsible for any submissions you make.

Whilst Kellogg's takes every care to ensure that no defamatory, offensive, indecent or other sensitive material appears on this Site, we must emphasise that you enter the Site at your own risk.

You agree, through your use of both the public and private forums, that you will not post any material which is false, defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or otherwise in violation of ANY law. Legal actions can be taken against you. You also agree not to post any copyrighted material unless the copyright is owned by you or you have consent from the owner of the copyrighted material. Spam, flooding, advertisements, chain letters, pyramid schemes, and solicitations are also inappropriate to this forum.

Kellogg's reserves the right, at its absolute discretion, to add, revise or remove any Materials without notice.

Kellogg's cannot accept any responsibility or liability for access to, or the material on, any site which is linked from or to the Site.

Note that it is impossible for us to confirm the validity of posts on either forum. Please note that the private forums are un-moderated and although we do actively monitor the public forum posted messages Kellogg's are not responsible for any content posted. We do not warrant the accuracy, completeness or usefulness of any information presented. The messages express the views of the author, not necessarily the views of this forum. Anyone who feels that a posted message is objectionable is encouraged to notify an administrator of this forum immediately. We have the rights to remove objectionable content, within a reasonable time frame, if we determine that removal is necessary. This is a manual process, however, so please realise that we may not be able to remove or edit particular messages immediately. This policy goes for member profile information as well.

You remain solely responsible for the content of your messages, and you agree to indemnify and hold harmless both the public and private forums, and any related websites to the forums. Kellogg's also reserve the right to reveal your identity (or any information we have about you) in the event of a complaint or legal action arising from any information posted by you.

It is your responsibility to present clean and accurate information with regard to your user details and to those associated to members you invite to the private forum. Any information we deem inaccurate or vulgar will be removed.

Please note that with each post, your IP address is recorded, in the event that you need to be banned from this forum or your ISP contacted. Kellogg's reserve the right to ban any user from the forum.

These terms shall be governed by and interpreted in accordance with English law and the parties agree to submit to the non-exclusive jurisdiction of the English courts.

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